Religions as Brands: New Perspectives on the Marketization of Religion and Spirituality Jean-Claude Usunier

ISBN: 9781306284264

Published: April 22nd 2014

ebook

277 pages


Description

Religions as Brands: New Perspectives on the Marketization of Religion and Spirituality  by  Jean-Claude Usunier

Religions as Brands: New Perspectives on the Marketization of Religion and Spirituality by Jean-Claude Usunier
April 22nd 2014 | ebook | PDF, EPUB, FB2, DjVu, AUDIO, mp3, RTF | 277 pages | ISBN: 9781306284264 | 9.31 Mb

During the twentieth century, religion has gone on the market place. Churches and religious groups are forced to sell god in order to be attractive to religious consumers. More and more, religions are seen as brands that have to be recognizableMoreDuring the twentieth century, religion has gone on the market place. Churches and religious groups are forced to sell god in order to be attractive to religious consumers. More and more, religions are seen as brands that have to be recognizable to their members and the general public.

What does this do to religion? How do religious groups and believers react? What is the consequence for society as a whole? This book brings together some of the best international specialists from marketing, sociology and economics in order to answer these and similar questions. The interdisciplinary book treats new developments in three fields that have hitherto evolved rather independently: the commoditization of religion, the link between religion and consumer behavior, and the economics of religion.

By combining and cross-fertilizing these three fields, the book shows just what happens when religions become brands.



Enter the sum





Related Archive Books



Related Books


Comments

Comments for "Religions as Brands: New Perspectives on the Marketization of Religion and Spirituality":


brusselssummerschoolofcompetitionlaw.newbkdlthere.online

©2010-2015 | DMCA | Contact us