The Codes Of Advertising: Fetishism And The Political Economy Of Meaning In The Consumer Society Sut Jhally

ISBN: 9780312002114

Published: January 1st 1987

Hardcover

225 pages


Description

The Codes Of Advertising: Fetishism And The Political Economy Of Meaning In The Consumer Society  by  Sut Jhally

The Codes Of Advertising: Fetishism And The Political Economy Of Meaning In The Consumer Society by Sut Jhally
January 1st 1987 | Hardcover | PDF, EPUB, FB2, DjVu, AUDIO, mp3, ZIP | 225 pages | ISBN: 9780312002114 | 8.19 Mb

This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers whoMoreThis book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence.

Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers who work for the media in the same way that workers do in a factory. By watching commercial messages on TV, viewers actively create symbolic meaning, but also generate profit for the media in return for the wage of entertainment.



Enter the sum





Related Archive Books



Related Books


Comments

Comments for "The Codes Of Advertising: Fetishism And The Political Economy Of Meaning In The Consumer Society":


brusselssummerschoolofcompetitionlaw.newbkdlthere.online

©2010-2015 | DMCA | Contact us